Case Study Concept
Developing tweets for Airbnb
Featured Airbnbs
Goal: Highlight unique stays on Airbnb that 1) Appeal to specific target audiences and 2) Appear on timely/relevant hashtag search results.
News Announcements
Goal: While announcing news, offer options regarding the tone of voice + which audience to appeal to
Audience Engagement
Goal: Encourage audience engagement through replies
Goal: Encourage audience engagement through relatable retweets
Conveying Competitive Advantage
Goal: Demonstrate Airbnb’s competitive advantage as affordable compared to hotels
Secondary Goal: Convey brand trust and relatability through the use of gifs
Secondary Goal: Leverage notable events and upcoming holidays for marketing
